About

We are storytellers.

eightyfour was founded in 2010 by Fiona St George and Clare Lattin, who first met working together in cookbook publishing. Naturally, this led to them forming close relationships with chefs who needed their profiles raised. Recognising a gap for a more thoughtful, story-led approach to hospitality PR, Fiona and Clare launched 84 - a PR agency with storytelling at its heart and food in its DNA.

Fifteen years on, with decades of combined experience working alongside chefs, restaurateurs and food brands - and with Clare herself now an acclaimed restaurateur - 84 has become known for its deep industry insight, creativity and collaborative spirit. In 2021, Clare stepped back from the business to focus on developing new restaurant concepts, and Fiona was joined by Susannah Crawshay and Harriet Child as Associate Directors to lead the business into its next chapter.

With the demand for social media support only growing in the hospitality sector, 84 expanded its offering with a dedicated social media arm. This four person team offers thoughtful, creative digital storytelling and brand development for restaurants, hotels and chefs, approaching each client with a unique strategy to help reach their goals, grow or establish their brand, and deepen their connection with their audience. 

Today, 84 is a close-knit team driven by integrity, curiosity and kindness, with a shared passion for championing the people and places shaping food and hospitality culture.